5 Things We Consider Before Designing Your Logo

Consider This Before Designing Your Logo

  1. The company’s personality that you will visually communicate. Is it playful or serious? Dynamic and energetic or secure and stable?
  2. Define the target audience and understand that audience’s visual preferences. Who are the customers and what are their tastes?
  3. Review competitors’ logos and designs and determine how your brand can stand apart.
  4. Understand the various applications the logo will be adapted for. Will the logo need to be turned into building signage? Embroidered on a shirt? Have an app icon?
  5. Interview key stakeholders to understand not only their vision for the brand, but also to give them a sense of ownership in what will become the “face” of their company.

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