According to the Trade and Industry Minister Rob Davies, running a small business in South Africa is not easy, and five out of seven new businesses fail within the first year. That is a scary statistic, especially when 68 percent of workers are employed by businesses with fewer than 50 staff and 43 percent by businesses with fewer than five staff, a fact highlighted by Davies.
In a nutshell, branding is how others perceive you and how they feel about your product or service- the perception can either be good or bad.
Branding is an integral part of any business growth- it talks, among other things, about your identity, culture, principles and values. Your brand goes beyond your marketing material and it also deals with how you service your clients: your smile, going the extra mile for your clients, how clean your premises are.
SIR Winston Churchill once said:
You will never reach your destination if you stop and throw stones at every dog that barks."
Our attention is one of our highest commodities we have. What you are focusing on has a better chance of growing.