According to the Trade and Industry Minister Rob Davies, running a small business in South Africa is not easy, and five out of seven new businesses fail within the first year. That is a scary statistic, especially when 68 percent of workers are employed by businesses with fewer than 50 staff and 43 percent by businesses with fewer than five staff, a fact highlighted by Davies.
In a nutshell, branding is how others perceive you and how they feel about your product or service- the perception can either be good or bad.
YOU CANNOT run a successful business alone. We can come up with the vision and be able to design the best business plan, but for that business to reach its ultimate goal, you need help. There are different kinds of people you need to have in a business, namely business partners, employees, suppliers, mentors and clients. These people form what we call a partnership of excellence.