THE BEST way to define social media(SM) is to break down the name. As we know, a medium is an instrument of communication. The great thing about SM is that it is free and can yield great results for your brand and sales. Now let me share the five best social media platforms for businesses. Quick note: instead of using SM for hard selling, I suggest you keep it social and fun, share your stories, things you have learnt, events you are attending, motivational quotes, tips on products you sell etc. remember it's about putting your business out there.