1. Keep your message short
- People don’t have time to figure out what you are offering.
2. Be true to you
- Your brand needs to be original. If you attempt to copy your competitor’s brand, people won’t have a compelling reason to choose you instead of that other brand.
3. Understand your target audiences
- When you demonstrate a degree of sympathy towards your prospects you instantly make it easier for them to connect with you.
4. Take risks with your brand
- In branding, risk often leads to reward.
5. Don’t compromise on quality
- People will notice when you put effort in your brand
START! - The things you need; will find you on your way up.